Guidance for All Stages of Business Development

Building your B2B Marketing Plan on 'yeses' & marketing automation

Ed Marsh on Oct 20, 2014

industrial marketing b2b marketing

Did you get a chance to read the recent post about a series of yeses?  If not, take a moment to do so.  It will set the context for this article.
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MA in digital communications - needs an internet marketing consultant

Ed Marsh on Oct 17, 2014

inbound marketing internet marketing

It's going, going, going....foul ball OK - a bit late in the year for a baseball analogy (although it would have been interesting to have a KC vs. STL series for all the folks that refer our manufacturing and agriculture belts as "flyover states"!)
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"Pinch me moments" in B2B Marketing Consulting

Ed Marsh on Oct 16, 2014

b2b marketing

Is this what it feels like to be a teacher? I always wondered what that job would be like.  Every once in a while a student comes through who is likable and engaging, and who really blossoms with your help and assistance.  Kind of like the occasional great approach shot - it's such a rush you hang in there for those moments!  You also have the inevitable stray who simply doesn't get it, and the mass that plugs away, producing average work and gradually improving.
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Purchase Scrutiny & the Role of International Business Consultants

Ed Marsh on Oct 15, 2014

export international business development export consultant

Buyer personas don't translate! Translation freaks me out!  Don't get me wrong.  There are some very fine translators and some exceptional translation firms.  Of course there are bozos too, but most of the bad translation that floats around is the clients' fault.  
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A Series of "Yeses" and your business expansion strategy

Ed Marsh on Oct 14, 2014

business growth Sales & Marketing

Complex B2B sales - and yes/no digital marketing Do buyers pick up your products like a pack of gum they notice while standing in a long checkout line at Home Depot on Saturday afternoon?  Of course not.
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Outrunning economic cycles (& competitors) for robust B2B sales growth

Ed Marsh on Oct 13, 2014

business growth Content Marketing b2b sales

"IMF says economic growth may never return to pre-crisis levels" "The Coming Financial Crisis:  Yes Indeed, Another Crash Is Coming, Says Al Lewis" These recent headlines from The Guardian and Wall Street Journal are similar to many from the last several months.  Do they startle you?  Do you read stories of that sort?  Do they make a difference to your portfolio management approach?  
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Sales channel conflicts and industrial marketing...tread carefully

Ed Marsh on Oct 6, 2014

business development b2b marketing channel management

Really cool technology for MRO sourcing
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Why marketing agency hiring prejudices hinder B2B inbound marketing

Ed Marsh on Oct 6, 2014

business development inbound marketing b2b marketing

Originally this post was intended as a guest contribution for a blog focused primarily on marketing agency issues.  So it was written to speak directly to agency owners and managers.  Why's it published here, on a blog about B2B business development?
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What does Manufacturing Day really mean to manufacturing growth strategy?

Ed Marsh on Oct 3, 2014

business growth

Manufacturing Day 2014 We spend a lot of time here talking about manufacturing growth strategy, but today's a chance to talk about all the great stuff that's done ever day - we'll go back to worrying about what's next, tomorow.  Today send a tweet or two recognizing @mfgday & #mfgday14.
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'International inbound marketing' & Hispanic Heritage Month

Ed Marsh on Oct 2, 2014

inbound marketing international business development

International Inbound Marketing - for domestic growth Not infrequently in this blog I discuss the global opportunities which US manufacturers can readily identify and comfortably develop without exposing themselves to substantial risk or complications.  And if you follow articles here you'll know I'm a strong proponent of the power of content marketing as a fundamental B2B sales growth tool.
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