An Export Dozen - 12 points many miss about the global sales game

Ed Marsh | May 21, 2012

It's not complicated

International business development is like many things in life.  It's not complicated - sure experience helps to speed the process and reduce the risk of expensive mistakes.  But a solid global sales strategy, determined execution and real commitment form the foundation for most successful programs.  It's not's hard work.

But it's not easy to learn it all

But when you're in the weeds doing the consistent work and demonstrating your commitment, are you covering your bases?  Are you spending your time on the right things?  Are you leaving yourself exposed or overlooking opportunities while you chase global sales growth?

For example, I'm always amazed at the number of companies that waste 50% of their export profits on unnecessary taxation.  Did you realize you could cut your taxes in half in many cases?  No?  You haven't done that?

Or how about your trademarks.  Are they registered overseas in the key foreign markets to which you export?  No?  Did you realize that therefore your shipments into that market are potentially "counterfeit" products?  An unprincipled competitor, a disgruntled former employee or even a jilted former channel partner could register your trademark and painfully (and expensively!) disrupt your business.

And there are many more commonly overlooked points like this!

The details matter

Download our free eBook for a quick list of "An Export Dozen" - 12 points even most exporters often overlook.  If we can save you some hassle and cost, we are happy to do so.

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Realize that maybe you could use some help buttoning up the details of your international business development program?  Contact Consilium Global Business Advisors to learn how our export assistance and consulting programs could help you accelerate your global sales success while simultaneously reducing risk.