Africa - energy & optimism as emerging markets struggle

Ed Marsh | Sep 25, 2013

Goodluck at the opening bell!

While in the US on a tour to woo business investment and FDI, democratically elected Nigerian President Goodluck Jonathan rang the opening bell of the New York stock exchange.  He then offered several media interviews, including this one where he spoke of growth, investment, priorities and how his administration is working to overcome the scourge of corruption.


Too ambitious?

The US Department of Commerce statistics indicate that only 5% of all US companies export at all.  Of those, only 30% trade beyond NAFTA.  So in total, only 1.5% of all US businesses sell their products outside North American borders.

Perhaps only the very most bold are then active in emerging markets, and even fewer in frontier markets.  But that would be a pity indeed for the large numbers of American SMBs for which an Africa growth strategy would offer long-term rewards.

A continent - varied & vibrant markets

Not even quite sure what the commercial opportunities might be for your products in Africa?  Don't be bashful.  We're happy to chat.  But don't squander the early mover advantage which currently exists.

Download our free whitepaper for more background info on the region and it's markets.

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