CRM is where most companies start...and end their sales tech stack. Many don't make it that far, sticking with spreadsheets, whiteboards and other tools they adopted a couple of decades ago. Others opt for a module with their ERP, and some stumble into a solution their IT provider recommends, ending up with limited adoption and expensive constraints on necessary customization.
What a shame!
Sales technology has evolved massively over the last several years, and the real impact extends far beyond contact management and deal tracking.
Today's sales technology stack should:
But few companies achieve these goals. Instead, they invest money in software that doesn't drive these outcomes. In fact, it often doesn't even get used.
That's a waste!
Implementing a tech stack that drives the outcomes, is justifiable and affordable, and that the sales team uses requires planning and change management.
The number of options, gadgets and shiny tools on the market often complicates the decision, as do different departmental interests within a company - between finance, IT, sales, marketing and management.
Building the right tech stack only happens proactively, yet decisions are often made passively.
Informed decisions involve:
This guide delivers all that and more in 15 easy-to-digest fast-paced pages.
This guide takes you through the evaluation, justification, selection, and implementation process. It covers:
Download your copy today! 👉