You actually arived here via an old link - but we're glad you found us!
Most B2B executives sense that something is profoundly different. It's getting harder and harder to find and close deals. So most simply push harder - relying on greater frequency and intensity of traditional approaches.
In case you haven't noticed....this doesn't work. The landscape has changed completely. Traditional approaches are decreasingly effective. You need to understand where we are, how we got here and how to move forward.
In this 104 page book you'll learn:
If you're a business owner or executive (and open minded) you'll find this tremendously exciting. But here's a warning. If you're a VP of Sales and/or Marketing, you should be terrified. Your world has changed!
Why CEOs should be pumped...and VPs of Sales & Marketing terrified!
This book is written for business owners. It's neither an academic volume, nor a typical 250 page business book. It's intended as a two hour read on the commuter rail or a short flight.
And if it resonates for you, it then includes an instruction manual for how to get your business on track.
Senior executives will be thrilled with the opportunities to be embraced - but traditional sales & marketing types should be terrified!
Table of Contents