Optimized Conversational Sales and Marketing for Revenue Acceleration
February 9, 2022
Consilium Global Business Advisors announced today that it was recently among the first ten Drift Partners globally to receive the Solutions Partner certification. The organizational level certification reflects Consilium's ability to help clients implement strategically sound and tactically precise revenue acceleration programs including conversational sales and conversational marketing.
Drift's Revenue Acceleration Platform combines Conversational Marketing and Conversational Sales to create a single solution for your go-to-market teams. This is an integral element of the Overall Revenue Effectiveness™ model and helps deliver a satisfying buyer experience as buying journies increasingly criss-cross traditional marketing and sales interactions.
"We first partnered with Drift in 2018 as it became clear their understanding of buyer behaviors and market dynamics were informing some really creative technology approaches," says Ed Marsh, founder of Consilium. "We've joined then in their journey from early conversational marketing, through conversational sales, and now into their revenue acceleration approach, and we're thrilled to become one of the first ten certified Drift Solutions Partners globally."
Drift's Revenue Acceleration Platform is built on the understanding that today's buyers engage at the time, using the channel, and in the manner that they want. A company's ability to meet buyers at that critical point is a large factor in creating an experience that influences who ultimately wins the customer. That requires manufacturing marketing, industrial sales, and customer success working together to create consistent, superb digital experiences across the entire lifecycle.
Jason Yarborough, Head of Tech Partnerships at Drift adds “The Drift Solutions Partner certification is the new gold standard for Drift partners. Consilium Global was an early partner, and one of our first solutions certified partners. That speaks to our mutual alignment in helping companies create amazing buying experiences that satisfy today's buyer expectations.”
Consilium focuses particularly on helping industrial manufacturers, who are often initially resistant to chatbots, implement conversational sales and marketing pilot projects to confirm applicability in their industry. Then build robust chat experiences that increase conversion rates, shorten sales cycles, improve customer experience, and deliver revenue growth.
About Consilium Global Business Advisors: Consilium assists American manufacturers in applying process excellence to their business development. In other words, we help lean, well-managed companies with rock-solid bottom lines effectively and consistently grow their top lines to match. We work primarily with mid-size industrial manufacturing and capital equipment companies, guiding them through a journey toward Overall Revenue Effectiveness™.