Critical Tweaks to Make Now to Manufacturing Marketing, Machinery Sales, Strategy, and Technology to Ensure Top Line Growth During a Recession
July 12th, 2022
There's a recession coming, and for industrial manufacturers in the capital equipment industry that traditionally means a deep cyclical decline in sales. It doesn't have to be that way, and taking four important preparatory steps now will help to ensure success when the recession bites.
On Thursday, July 28th at 11:30 AM EDT Ed Marsh will present a webinar "Four Steps to Take Today to Grow Industrial Sales During a Recession" for senior executives of capital equipment manufacturing firms and their manufacturing marketing and machinery sales leadership. The webinar will cover specific, actionable recommendations to proactively optimize business strategy, manufacturing marketing and machinery sales over the next 90 days.
The last several years have been good ones for machinery builders. Most have sold capacity months or even years in advance. That's led executives, preoccupied with supply chain and labor availability challenges, to shift focus from process excellence in top line revenue growth functions to operations.
That neglect of consistent revenue growth improvement will likely exacerbate the normal cyclical decline in capital equipment sales that occurs during a recession. But it doesn't have to. There's a window of opportunity to take specific actions, now while orders are still shipping, that will help to ensure success even amidst market declines.
"I've been in capital equipment industries through declines in 2001 and 2008," says Ed Marsh, a strategy, manufacturing marketing, and industrial sales consultant that works with senior managers of middle-market manufacturers to help grow top-line revenue. "A 2% decline in GDP has a disastrous impact on machinery companies that aren't prepared. Now is the time to prepare!"
The free webinar will cover four important areas of preparation and a number of actionable steps that execs can take today including:
- refining strategy and ideal customer targeting
- sales improvements including training, recruiting and scenario planning
- manufacturing marketing improvements to boost lead generation, drive more meetings, and create powerful sales enablement content
- implementing technology to improve prospect experience, boost marketing effectiveness, and improve sales efficiency
Marsh will outline specific steps that companies can implement over the course of the next 90 days to refine strategy, optimize the capital equipment sales team, focus on specific industrial marketing tasks, and boost the tech stack to improve efficiency.
Industrial manufacturing executives and leaders who attend will leave with a clear framework of actionable steps that can be reasonably implemented in a manageable time frame.
The 40-minute webinar is free to attend and it will be broadcast at 11:30 am EDT on Thursday, July 28th. Seats are limited and registration is available here.
About Consilium Global Business Advisors: Consilium assists American manufacturers in applying process excellence to their business development. In other words, we help lean, well-managed companies with rock-solid bottom lines effectively and consistently grow their top lines to match. We work primarily with mid-size industrial manufacturing and capital equipment companies, guiding them through a journey toward Overall Revenue Effectiveness™.