Consilium adds international growth and export business development dimension to start-up incubator and entrepreneurial contest. ERA™ (Export Readiness Assessment) Profile reduces export barriers for SMBs.
BOSTON, MA, 11 April, 2012
Consilium Global Business Advisors announced today that it has entered the MassChallenge 2012 contest. Consilium’s entry focuses on its innovative ERA™ Profile (Export Readiness Assessment) product which provides potential exporters a snapshot of their preparedness for export, supported by a prioritized list of top level action steps required to achieve higher levels of international business proficiency. Additionally the ERA profile will incorporate predictive components to suggest which companies are most likely to persevere and succeed in international markets. The product is designed to address the unmet needs of SMEs and to support the vital National Export Initiative.
”We’re really excited to be part of the MassChallenge” commented Ed Marsh, Consilium founder and Principal. “There’s so much excitement around start-ups, and we bring an important dimension with a product which not only has tremendous potential to help overcome traditional American export hesitancy, but also emphasizes the importance of global business and international business development for start-ups and established businesses alike. In fact John Harthorne, MassChallenge CEO, stated recently at Brandeis University’s Global Trade Summit that start-ups should be ‘thinking globally from day one.’ Consilium will help them do that.”
Dave Kaupp, Principal and International Marketing expert adds “We hear often from companies that believe they should export, but don’t know where to start. They feel overwhelmed. And the government support programs provide points of export assistance, but not an entire roadmap. We are thrilled to be developing a product with the potential to substantially change American business – to help the 95% of companies which don’t currently export reach the 93% of the worlds’ consumers who are outside the US.”
The MassChallenge mission is “To catalyze a start-up renaissance.” Founded in 2010 and backed by private funding, the contest is in its third year. Contestants come from an unrestricted variety of backgrounds.
About Consilium’s ERA™ Profile
Scheduled for release later in 2012, this product provides both the “demystifying” component necessary to reduce perceived barriers to exporting, and also predictive indications about which companies can benefit most from assistance – and where to focus the efforts. Available as a single use assessment for companies considering export; as a subscription version available for Federal, State and Local government export development agencies; and as a branding/marketing tool for allied services – the versions of the tool support all segments of the SMB export “industry.”
About Consilium Global Business Advisors
Consilium assists companies in increasing sales and profits through global business development. The Consilium Method uses a selection of advisory services synthesized into a unique export assistance solution, which includes—Marketing Localization, Market Selection, Product Localization, Channel Model Selection, Business Development, Process Management, Government Relations, Commercial Diplomacy and other operational & administrative functions. The Consilium Model is a “big company” export model tailored for SME accessibility. With substantial real-world business experience spanning industries and regions, the Consilium principles deftly guide clients through meticulous strategic planning, comprehensive preparation, and side-by-side market execution. Clients benefit through increased revenue and profit, business stability and survivability. Diversification through carefully selected emerging and established markets also enhances enterprise value through international penetration and growth management.