Rock solid bottom lineAmerican B2B manufacturing companies can tell you precisely what's happening within their lean manufacturing, optimized supply chains and tightly managed operations. Cost controls are as effective as quality controls.
There's neither mystery nor surprise in the manufacturing output, or cost component of the income statement.
Squishy top lineIn contrast, however, the top line is much more problematic. Sure, it's tightly managed (how many pipeline reports get produced in your company each week?) But the management is more hopeful than scientific.
It's time to apply the same process excellence which makes your operations so effective to your B2B business development