Revenue Growth Package

Current State

The goal of my process is to create a system your team can use to propel your marketing forward. In order to do that, we need to start by understanding your current business, your marketing, what assets you have, and what assets you need in order to grow.

Strategy Framework

Revenue growth is an increasingly complex challenge. Many companies invest in the work, but because of seemingly insignificant details, fail to realize results.

The details are critical - and a solid program is built on a firm footing. We know from experience that ad-hoc execution generally fails. While often consulting "assessments" are vacuous, we start with the following comprehensive and actionable assessment & execution plan which creates the context and direction for the ongoing work.

The initial work takes from 45-90 days and requires access to key leadership and staff members, but doesn't involve more than a couple days of any individual's time.

Execution Plan

With specific direction from the plan, and context from the assessment, we collectively identify priorities, identify work required and match it against available resources (with our guidance on reasonable requirements for different activities.)

This generally involves:

• access to the toolkit
• one hour online meeting / week with marketing team
• one hour online meeting / month with marketing & sales leadership together
• one hour online meeting / month with management
• quarterly one day on-site (travel expenses additional)
• full access to corporate management team for questions, recommendations and discussion of progress/performance, staffing and internal capability development, alignment with strategy
• availability to answer conceptual questions by email and phone
• availability to answer execution questions by Slack
• assistance with issues with tools which knowledgebase and/or tech support haven't adequately resolved

Ongoing Coaching

Once the foundation is in place then your team takes over, with advice and coaching, for the next three months.

After that it's your call. We can continue the coaching and advisory work in three month increments. While some clients roll from quarter to quarter - even opting in advance for annual assistance - others prefer to try quarter on followed by quarter off.

Want to pause periodically for your team to consolidate their lessons learned? No problem. You can license access to the toolkit, framework, content and maturity model at a reduced cost or simply go it alone at no charge - building on the expertise you've developed.