Ed has broad industrial marketing experience with particular concentration in:
Key packaging, process and automation client experience include:
PMMI - When PMMI wanted to develop a "digital strategy" to complement their industry leading trade shows, they turned to Ed who assembled and led a team that developed a comprehensive strategy. Ultimately PMMI acquired PackagingWorld/Summit Publishing.
Lantech - A well known manufacturer of conveyors, pallet wrapping and case packaging equipment, Lantech turned to Ed for the unique combination of industry and digital marketing experience - particularly the familiarity with packaging machinery and capital equipment sales & marketing domestically and globally.
Rovema NA - Subsidiary of a German manufacturer of vertical form/fill/seal flexible packaging systems, Rovema was eager to reestablish it's presence in the North American market after some years of positioning confusion. They selected Ed for his understanding of complex, technical B2B sales; his familiarity with cultural challenges for German engineered equipment marketing in the US; and his deep expertise in industrial digital marketing.
Auburn Systems - A manufacturer of process control instrumentation, Auburn invented a category of triboelectric detection but hadn't marketed extensively outside of EPA related emissions monitoring applications. They recognized Ed's understanding of B2B buying cycles, the key role of personas, and strategic content marketing.
Ibea - A German manufacturer of high speed vision systems for inspecting cans and other packaging selected Ed for his understanding of the unique challenges facing DACH companies trying to expand their US market presence.