International expansion is a compelling strategic imperative for American companies. Yet like many initiatives, an international business development program creates additional demands on internal departments. And marketing often has to "make due."
But the difference between a good program and a great one is the little details.
Marketing is often an afterthought, but properly localized marketing can have a huge impact on your sales. Read our whitepaper to learn the keys including:
- Why Marketing is often an afterthought
- Escaping Mediocrity
- Protecting Your Brand
- Adapt but Don't Copy
- Don't Lose Then, Entice Them
- It's not a DiY project
Download our whitepaper now and discover how some attention in this often under-emphasized area can have a big impact on your international business efforts.
Don't just "make due" - set the standard! And start with this informative whitepaper.