Believe it or not...it really can work; have a clear ROI; and help you find new customers you'd never have known about!
Of course you have the sense that B2B Sales & Marketing have changed. After all you yourself research and buy differently now - just like each of your current and potential customers. But most companies have made minor changes to the business development process without realigning it to really match how buyers buy. That's not a formula for success.
The first step to really understand how the market dynamics have changed - and then consider how to adapt. That's what this book does.
In simple language and a quick read format, it:
- details the evolution of the B2B buying process
- explains the increased importance of the internet
- outlines why most typical attempts at internet marketing don't yield satisfactory results
- lays out 13 steps to success
So fill out the quick form on the right of the page and we'll send you a link to download the book. Then, if you like it, we'd sure appreciate you taking 3 minutes to head to Amazon and leave a review!