Of course, it’s self-evident—you want to increase revenue. But you could chase revenue in any number of places, including those where you have traditionally found it. So the refrain of folks talking about growth through exporting becomes background noise – you don’t need “experts” stating the obvious. Less obvious are the potential long term consequences…You must take the first scary step towards developing a sound strategy to develop business overseas.
The first 3 of 10 compelling reasons why this should be a 2012 priority: