It's time to treat them like the individuals they are!
Because of how the internet evolved, and websites were created to share information, many companies are stuck with a static website that shares information with visitors, but forces any conversation to phone or email.
It's time to adapt our websites to foster a dialog with website visitors. After all, they're among your most qualified prospects - they've landed on your site.
Let's be more human, and let's shorten the path to conversations, opportunities
An easy, inline, conversational, friendly and empathetic connection for website visitors will lower their barrier to communicating with you.
The power of Drift ensures that you greet visitors appropriately based on their location and purpose, and connect them with the right department and right person - quickly and personally.
Conversational Marketing is about:
Drift will help your marketing and sales team:
Let's not debate the virtues of smartphones. They're here to stay and are part of our lives.
But just because voice calls may not be the default or first way that your website visitors want to connect with you, that doesn't mean that personal engagement isn't important.
Conversational Marketing enables real-time dialog even via mobile and desktop devices when there is no call.
There's a tech component for sure. And you want software created by a team that's relentless in looking for new ways to satisfy the expectations of digital visitors and buyers.
But first, you have to decide that you want to put a more human face on your interactions with website visitors. That's the biggest step...but if you already have phone lines, then you probably understand the value of conversation.
So let's extend that to your digital properties too!
We all react the same when we hear that. We cringe.
We know as buyers what it's like to be taunted - don't do that to your visitors. Welcome anonymous visitors with a convenient conversation, and treat known visitors and customers with caring.
Conversational marketing, sales
Is this the solution to your lead-gen, sales pipeline & closing challenges?
Simplify conversion for your visitors interested in some of your gated content. Skip the cumbersome forms; collect email and a couple other details easily and conversationally; start a comfortable dialog.
How often do legitimate and excited leads wither as hours, days and weeks pass with your salespeople unable to connect to follow up on a lead? Incorporate a calendar & meeting widget into your chat to skip steps and get the meetings.
You say they're important and valued....but do you treat them that way? If your static website just sits there, the honest answer is probably not. Change that with personalized greetings and chat content.
You work so hard to bring visitors to your site...and you spend so much. Could there be any more important investment than actually turning those hard-earned visitors into known prospects?
Link chat to your knowledge base or create one, to let users find answers quickly. They'll value an efficient experience, and you'll have real people backing up the bots to deliver a genuinely helpful experience.
From an anonymous visitor, through known prospect to an enthusiastic and satisfied customer - a flexible conversational experience solidifies the experience across buyers' lifecycles.
Conversational marketing delivers a better experience for your visitors, prospects
And it puts your sales team in the game - early and effectively.
Get a head start on your competitors!
It's as affordable as free for the "freemium" version of Drift. But you probably want to empower your whole team - marketing, sales & service. The power of automatic meeting scheduling with your reps; flexible and engaging chatbots; and even a robust integration with your ABM (account-based marketing) and target account management programs are available in other versions of the product.
In addition to the software cost itself, be sure to budget for some investment in set-up, and depending on your team, probably some ongoing advisory.
Based on the typical boost in conversion and meeting rates - and the resulting deals and sales, companies often report returns ranging from 3-10X.
We're eliminating friction AND we're treating people like people.
A visitor on your site is a pretty darned likely lead. It's critical that you make it simple and welcoming for them to ask their questions.
That's the essence of conversational marketing.
If you're using another integrated email too, then probably not - at least not as your primary tool.
But Drift chatbots let you incorporate automatic emails into "playbooks" to extend the conversational and personalized experience for visitors. It's included with all paid
There's competition in the space for sure - including some well-established players.
If you just want live chat on your site, then there a number that you can work with. But if your goal is to create engaging and dynamic conversational interactions, then you need a broader toolset and a company that's innovating, or even disrupting, at full speed.
That's a much shorter list - it pretty much starts and ends with Drift.
Kind of like a hand in glove. 😎
Drift's Company and Enterprise versions include integrated Clearbit information, Drift Intel allows you to automatically greet and route anonymous visitors by industry, company and more.
Known visitors are treated accordingly, not with the same generic greeting as others, and they're automatically routed to their appropriate sales or service rep.
There's a lot more to it...but you get the idea.
Probably.
Salesforce, HubSpot, Marketo, Slack, Google Analytics and more are among existing integrations. With Zapier you can do virtually anything.
The technical connections are cool, as is the ability to sync information. But more important in the context of conversational marketing is the ability to create an integrated dialog with anonymous and known users across all your properties.
We understand industrial buyers, capital equipment sales and how your business operates.
And we understand Drift software and the rapidly evolving practice of conversational marketing. If you just want
Edward Marsh, Principal
Presidential "E" Award Winner
Consilium is a Service Disabled Veteran Owned Small Business
“Ed will always be the first consultant I ever liked!” - Earl P., Sales Engineer & VP of Sales
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