Conversational Marketing, Sales and Service

Technically, it's simple. You can be up and running with simple code on your website. It's a two-hour project. But...delivering a consistently great visitor and customer experience takes continuous work. The technology is easy to customize - it's the thinking and design that never stops. That's what we help companies optimize.

It's as affordable as free for the "freemium" version of Drift. But you probably want to empower your whole team - marketing, sales & service. The power of automatic meeting scheduling with your reps; flexible and engaging chatbots; and even a robust integration with your ABM (account-based marketing) and target account management programs are available in other versions of the product. 

In addition to the software cost itself, be sure to budget for some investment in set-up, and depending on your team, probably some ongoing advisory.

Based on the typical boost in conversion and meeting rates - and the resulting deals and sales, companies often report returns ranging from 3-10X.

We're eliminating friction AND we're treating people like people.

A visitor on your site is a pretty darned likely lead. It's critical that you make it simple and welcoming for them to ask their questions.

That's the essence of conversational marketing.

If you're using another integrated email too, then probably not - at least not as your primary tool.

But Drift chatbots let you incorporate automatic emails into "playbooks" to extend the conversational and personalized experience for visitors. It's included with all paid plans, and creates some cool capabilities.

There's competition in the space for sure - including some well-established players.

If you just want live chat on your site, then there a number that you can work with. But if your goal is to create engaging and dynamic conversational interactions, then you need a broader toolset and a company that's innovating, or even disrupting, at full speed.

That's a much shorter list - it pretty much starts and ends with Drift.

Kind of like a hand in glove. 😎

Drift's Company and Enterprise versions include integrated Clearbit information, Drift Intel allows you to automatically greet and route anonymous visitors by industry, company and more.

Known visitors are treated accordingly, not with the same generic greeting as others, and they're automatically routed to their appropriate sales or service rep.

There's a lot more to it...but you get the idea.

Probably.

Salesforce, HubSpot, Marketo, Slack, Google Analytics and more are among existing integrations. With Zapier you can do virtually anything.

The technical connections are cool, as is the ability to sync information. But more important in the context of conversational marketing is the ability to create an integrated dialog with anonymous and known users across all your properties.

We understand industrial buyers, capital equipment sales and how your business operates.

And we understand Drift software and the rapidly evolving practice of conversational marketing. If you just want live chat, we won't add much value. But if you want to create a conversational and personalized experience for visitors, prospects, and customers in a way that supports today's complex sales and capital equipment buying team environment, that's where we'll help you win.