Yes. These elements all must be stitched together for it to really work. And honestly much of what passes for research is simply too shallow.
The up-front work depends on the complexity (e.g. how many major product categories to how many significantly different buyer types). It's generally between $35-70K.
The ongoing advisory is a simple $7K/month, including the toolkit and resources.
The toolkit and resources alone are $3K/month.
As described in Implementation and Process there's a formal structure. That's the baseline. It's common that other discussions are required to explore new initiatives.
Generally within a day. Often much faster and sometimes immediately. But plan on a day.
Yes. After the up front work then we'll have one quarter of coaching work which includes access to all the resources. After that it's up to you. Want to keep up the coaching? Fine. Want to drop that but keep the toolkit and resources? That's fine too. Coaching automatically renews by the quarter. Stop at any time with written notice 30 days in advance. (Please note that you can't turn the toolkit on and off - there's set up time with that.)
No. Remember your team will need to do the work. I'll make it easy for them to do it effectively and efficiently, but they need to do it. Additionally your people need to manage the leads and sell the deals.
I can provide representative examples, and confirm that I've never seen it fail as long as a company has management commitment and at least one person focused on executing internally.
Yes. If you want consistent, asynchronous assistance. Long, convoluted email strings don't help anyone....
I can, and do. The key is management and staffing. If we're never able to meet on schedule and accountabilities slip because of competing priorities and limited staff, it's probably not a good fit. On the other hand I have small business clients who have realized substantial growth through our work.
After all, increasing sales from 5 to $6MM in a year, at 50% gross margin is a great return on $110K in work - especially because this work creates and maintains momentum like a flywheel.