This model provides the tools, experience, framework and advice that pulls it together in a package which empowers your team to achieve. There's no shortage of "experts" in the market - this model delivers the "wisdom" that's often the difference between work and success.
The goal of my process is to create a system your team can use to propel your marketing forward. In order to do that, we need to start by understanding your current business, your marketing, what assets you have, and what assets you need. All of that information allows me to develop a plan tailored to your business and its needs that you can carry forward either wth my help or without it.
Revenue growth is an increasingly complex challenge. Many companies invest in the work, but because of seemingly insignificant details, fail to realize results.
The details are critical - and a solid program is built on a firm footing. We know from experience that ad-hoc execution generally fails. While often consulting "assessments" are vacuous, we start with the following comprehensive and actionable assessment & execution plan which creates the context and direction for the ongoing work.
The initial work takes from 45-90 days and requires access to key leadership and staff members, but doesn't involve more than a couple days of any individual's time.
With specific direction from the plan, and context from the assessment, we collectively identify priorities, identify work required and match it against available resources (with our guidance on reasonable requirements for different activities.)
This generally involves:
Once the foundation is in place then your team takes over, with advice and coaching, for the next three months.
After that it's your call. We can continue the coaching and advisory work in three month increments. While some clients roll from quarter to quarter - even opting in advance for annual assistance - others prefer to try quarter on followed by quarter off.
This process is so potentially complex and sophisticated that the longer the work progresses the deeper we dive into details of specific areas while retaining progressively higher levels of baselineproficiency in all.
Want to pause periodically for your team to consolidate their lessons learned? No problem. You can license access to the toolkit, framework, content and maturity model at a reduced cost or simply go it alone at no charge - building on the expertise you've developed.