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Ed Marsh

Founder

Ed's thinking...writing...reading....and speaking

Ed has run businesses - globally.

He brings that perspective to his writing which is published on the Consilium blog as well as in a number of other places on an offline.

Ed's Blog

Knowledge Management, Strategy, Industrial Sales

Too Many Tasks For Any Person to Juggle

Your out-of-control email inbox,...

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Industrial Sales SG&A Forecasting for 2021

A Zero Based Budget

This time last year you reminded your department VPs...

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Get Tactical to Solve Strategic Problems in Capital Equipment Sales

A Dangerous Conflation of Terms and Mindsets

"Strategy" is one of the most...

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Featured Case Study

Rovema North America - Capital Equipment Sales & Marketing

Rovema North America is a wholly owned subsidiary of Germany’s Rovema GmbH - a long-time innovator in vertical bagging technology. Rovema faced a number of challenges from staffing to brand confusion in the North American market.

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Ed's Reading List

Books

2018 - Goal is 25 Books

Red Notice, Bill Browder

Seven Stories Every Salesperson Must Tell, Mike Adams

Subscribed, Tien Tzou

New York, Edward Rutherford

Sales Revolution, Steve Lishansky

Influence,  Robert Cialdini

Story Driven, Bernadette Jiwa

Pre-Suasion, Robert Cialdini

Principles, Ray Dalio

Storm in a Teacup: The Physics of Everyday Life, Helen Czerski

I am Pilgrim, Terry Hayes

Never Split the Difference, Chris Voss

Jesus: A Pilgrimage, James Martin

slide:ology, Nancy Duarte

The Theory That Would Not Die, Sharon Bertsch McGrayne

Blue Ocean Shift, W. Chan Kim

2017

The Power of Moments, Chip & Dan Heath

The Lost Art of Closing, Anthony Iannarino

A Column of Fire, Ken Follett

Machine, Platform, Crowd, Andrew McAfee

Predictable Revenue, Aaron Ross

SNAP Selling, Jill Konrath

APE, Guy Kawasaki

Ted Talks, Chris Anderson

The Frozen Hours, Jeff Shaara

The Business of Expertise, David Baker

The Sky Below; Story of Summits, Space & Speed, Scott Parazynski

The Challenger Sale, Matthew Dixon & Brent Adamson

Meaningful: The Story of Ideas That Fly, Bernadette Jiwa

Jungle of Stone, William Carlsen

Average is Over, Tyler Cowan

Factory Man, Beth Macy

The Drunkard's Walk, Leonard Mlodinow

American Rust, Philipp Meyer

Where Ed Has Been Published

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