Many digital marketing firms will focus on lead generation.
What good is a raft of leads that appear on a report....and just age off the bottom?
That's why we believe that manufacturing marketing and sales has to include the "sales" piece. Otherwise, it's folly.
The challenge is that most manufacturing companies believe they have great sales - and it's a difficult message to absorb. Often it takes some years of marketing success, and poor sales follow-through, to convince owners that they need to change the system holistically.
No. Consilium is Ed Marsh.
Ed is a business strategy and digital marketing consultant with years of experience in industrial and manufacturing markets and sales channel, and deep experience in digital industrial marketing and sales.
He's walked in your shoes - and he works with your team or another agency to deliver results.
Agencies - even those that discuss experience with manufacturing - are often just marketers who haven't lived on factory floors.
Industrial marketing is a grind.
That's the truth.
There is no sexy, flashy aspect to it.
It's the incremental improvement, step-by-step, of every aspect of your marketing and sales.
If you sell industrial products and capital equipment to manufacturers, I probably do. A well defined ideal customer profile is an important precursor to effective marketing for manufacturers.
Account-based marketing (ABM) works if the marketing and sales are top-notch.
That's what will determine success. Not your industry.
Short answer - yes, if done right, it will
Of course not.
It's up to your team to do the work. To:
And many industrial companies haven't caught up with B2B buying changes.
So we know that if you follow our advice, you'll grow. But that's up to you and your team.
HubSpot is a digital marketing, customer service and CRM software suite that many of our clients use to manage the manufacturing marketing process and improve sales performance.
Originally designed for technology, HubSpot for manufacturing is ideally suited for many capital equipment companies which are improving their marketing.
Absolutely. Sales channel marketing is an overlooked opportunity by most manufacturers.
Eventually it will.
However, it will take time.
It will be a grind.
You may find you have to replace your sales force (seriously.)
You're going to have to spend far more on marketing than you ever have. (Don't worry....far less than the 50% technology companies spend.)