Most industrial manufacturers face similar challenges today:
So you probably have this gnawing in your gut. It's not that anything's bad. You've been successful for years. But it doesn't feel quite right.
This retreat will help you take a step back to understand the market and buyer changes at play. Then we'll engineer the integrated machine of product roadmap, digital marketing, and updated sales to help you and your team find and win more deals.
We've all been to conferences. Planes, hotels, Ubers - and three energizing days packed full of exciting ideas...all translate into an email overhang, pages of notes, and a quick reversion to what's familiar.
You've probably looked back, thought of how impactful previous events were, and wondered why so little changed.
I'm designing this experience to avoid that. Better yet, I'm designing it to help you and your team execute on the important and relevant principles you'll learn. Here are five important reasons:
Ed works with lower middle market industrial manufacturers and capital equipment companies. He helps them adapt strategy and revenue growth approaches to meet changing buyer expectations and to leverage new technology.
Additionally, Ed is:
"Ed and his team not only deliver advice that drives tangible marketing and revenue results, but his strategic advisory and industrial sales savvy are an incredibly valuable by-product of the work we’ve done. He ‘gets it’ and he makes it happen. I strongly recommend Ed’s expertise and advisory model to industrial companies that want to drive more results with their marketing and sales teams." John, CEO, $50MM capital equipment company
I'm holding the summit in centrally located Nashville. We'll meet at Liscomb University's Contemporary Downtown SPARK Idea center.
The in-person event will be held from mid-day on December 8 through early afternoon on the 10th.
I get it. You might wonder if they're part of the problem. And they may be, just as some of your long-held ideas may be as well. In order for this to work - for you to return to the office and actually make the changes - you need them on board. So participating together will create that commitment or let you conclude collaboratively that there needs to be a change.
Then this may not be a good fit. We're not talking about a lot, and it's far less than the work you'll have in implementing the framework and handling the change management. So it's probably better to know that in advance, and to let another company use the spot.
Here's what's expected in the two months prior to the event:
Total (assuming about 6 hours to read and notate a book) - 20 hours or about 3/week