Most industrial manufacturers face similar challenges today:
So you probably have this gnawing in your gut. It's not that anything's bad. You've been successful for years. But it doesn't feel quite right.
This retreat will help you take a step back to understand the market and buyer changes at play. Then we'll engineer the integrated machine of product roadmap, digital marketing, and updated sales to help you and your team find and win more deals.
We've all been to conferences. Planes, hotels, Ubers - and three energizing days packed full of exciting ideas...all translate into an email overhang, pages of notes, and a quick reversion to what's familiar.
You've probably looked back, thought of how impactful previous events were, and wondered why so little changed.
I'm designing this experience to avoid that. Better yet, I'm designing it to help you and your team execute on the important and relevant principles you'll learn. Here are five important reasons:
First, you're going to commit to it. We're going to accomplish that together with a combination of modest advance work, focused post session collaboration, and a cutting edge collaborative "knowledge graph" that we'll all contribute to and which will become your evolving operators manual. We'll cram a three day event into four productive months.
Second, unlike trade association events we'll draw companies with similar challenges and markets, but from different industries for an exchange of ideas that will enrich your own takeaways.
Third, you'll attend as a group of three - WITH your top marketing and top sales lieutenants. The three of you will challenge each other and your status quo real time. You'll get resistance out on the table as you work through issues so you can resolve conflicts productively and proactively - and all return to the office with an aligned vision and action plan.
Fourth, we're going to put everything in the context of your buyers. So while changing what you do may seem like too much work, you'll realize that ignoring your buyers is business insanity - so you'll have stronger motivation to follow through.
Fifth, these approaches work and we're going to tie the theoretical to the practical the whole way through. The three of you will return to the office with a framework to guide your efforts and a clear set of priorities to work through.
Ed works with lower middle market industrial manufacturers and capital equipment companies. He helps them adapt strategy and revenue growth approaches to meet changing buyer expectations and to leverage new technology.
Additionally, Ed is:
"Ed and his team not only deliver advice that drives tangible marketing and revenue results, but his strategic advisory and industrial sales savvy are an incredibly valuable by-product of the work we’ve done. He ‘gets it’ and he makes it happen. I strongly recommend Ed’s expertise and advisory model to industrial companies that want to drive more results with their marketing and sales teams." John, CEO, $50MM capital equipment company
I'm holding the summit in centrally located Nashville. We'll meet at Liscomb University's Contemporary Downtown SPARK Idea center.
The in-person event will be held from mid-day on December 8 through early afternoon on the 10th.
We expect that your investment in your team's participation at the Summit will return at least 5X in 2023. That return could come in incremental additional sales, and/or improvements in efficiency of your revenue growth process.
Early Bird Pricing - for applications received through 8/31/21
Regular Pricing - for applications received through 9/1-12/1/21
I get it. You might wonder if they're part of the problem. And they may be, just as some of your long-held ideas may be as well. In order for this to work - for you to return to the office and actually make the changes - you need them on board. So participating together will create that commitment or let you conclude collaboratively that there needs to be a change.
Then this may not be a good fit. We're not talking about a lot, and it's far less than the work you'll have in implementing the framework and handling the change management. So it's probably better to know that in advance, and to let another company use the spot.
Here's what's expected in the two months prior to the event:
Total (assuming about 6 hours to read and notate a book) - 20 hours or about 3/week