Revenue growth success is increasingly dependent on creative ideas - rigorously executed.
Through our coaching we help create, test and refine the ideas.
And we provide a toolkit of best in class tools that your team can use immediately to stay focused, efficient and structured. No more wasting time with app overload - we've identified those that make a difference and we've bundled them for our clients. All of the following "back end" tools are included in our engagements.
Tight, efficient coordination is critical. Managing versions of documents, creating standard work, refining best practices and minimizing cumbersome & difficult to search email threads are all important to keep resources focused on work that impacts results...vs. low value activity.
You probably have an email system - either in your marketing automation or as a bolt on (Constant Contact, Mail Chimp, etc.) But email is about more than simply sending.
Solid B2B email marketing requires more than a system to send it and reports on opens, clicks and unsubs. Email deliverability is critical, and this tool delivers.
Demonstrating return, continuously improving and most importantly identifying the right levers to pull at the right time to have the desired results is at the heart of good industrial digital marketing. Too many focus on vanity metrics. These tools will focus you on the important metrics.
You do great stuff - but nobody cares about that but you. But the impact you have on others, the way you help them improve their businesses, and the industry understanding and expertise you have are all valuable....when they're shared with the right people at the right time.
We'll pull together the tools on the back end and integrate them (assuming off the shelf integrations are available) with your customer facing tool set which should include:
Content Management System (CMS): The system that you use to publish and update your website. (e.g. Wordpress or HubSpot COS)
Marketing Automation: The suite of tools necessary to execute digital marketing. It includes various tools including email, social media monitoring, landing pages, automated "work flows", lists & segmentation. (We are a HubSpot VAR and strongly recommend that system for a number of reasons.)
Customer Relationship Managerment (CRM): Not just contact management, but rather the "nerve center" for your reps' day-to-day activities. Should include email tracking, easy to execute sequences of rep follow up activities, library of sales enablement content, customizable email templates, easy opportunity tracking/management (e.g. Salesforce.com or HubSpot CRM)
Chat: More an more industrial buyers resist long website forms, but hesitate to call and deal with a sales rep. Offering chat functionality on your site can be a great way to lower the threshold and start engagement. (e.g. Drift)
Webinar: Webinars (well done ones that is) are a great lead-generation and educational tool - and the resulting recording can continue to generate results for years. So we often recommend the approach for clients. (e.g. Zoom or GoToWebinar)
Quoting: When (even IF) to quote is an important sales process question - the process of preparing quotes shouldn't be time consuming. Additionally prospect activity (opening, commenting, questions, and execution) should be easily tracked and logged in a single CRM contact record. (e.g. PandaDoc)
Partner Relationship Management (PRM): Many of our industrial manufacturing clients rely on indirect sales channel for field sales. Distributing and managing leads, information and training are all increasingly critical....and simultaneously more difficult. (e.g. LogicBay)
Interested in learning more about how HubSpot could support your marketing? Complete the form below and I'll schedule a tour of the tool and conversation.