Consilium recognized for achievements and capability in helping B2B industrial companies integrate conversational marketing in their growth strategy
Published Release -
BOSTON, MA - 13 May, 2019
Ed Marsh, professional speaker, author, consultant and founder of Consilium Global Business Advisors announced today that Consilium has been selected as a Certified Partner by Drift.
“Conversational marketing has created enormous energy in the tech marketing and sales space since Drift coined the term a couple years ago” said Marsh. “But it’s much less common in B2B industrial marketing. That’s starting to change as sellers and buyers who long for the good old days of personal interaction discover the power of chatbots to foster engagement between prospects and sales people.”
Inbound marketing changed the way many manufacturers reach new buyers. The process of creating optimized content, attracting buyers to your site, engaging them, asking them to submit a form, and then having sales people follow up enabled lead generation that is exciting. Statistics show that form submissions are falling, however, and companies that are successful in driving interested traffic to their sites are eager to appeal to changing buyer expectations.
Conversational Marketing and Sales are proving to be the tools to help adapt to those changing expectations. More than the awkward “live chat” most people have experienced, chatbots and targeted messaging helps to create conversations which are more natural and immediate – providing the authenticity and “Now” service B2B buyers have come to expect from their B2C interactions. Drift describes it as “turning on a new lead-gen channel that complements your existing marketing efforts.”
Providing an alternative to clunky forms allows companies to engage prospects at their point of peak interest – when they’re on the site – rather than days or weeks later when (actually if) a sales rep is finally able to connect with a harried prospect who may no longer even remember the interaction.
Better buyer experiences, doubled conversion rates, increased buyer insights and shortened sales cycles are common outcomes of implementing carefully designed and rigorously executed conversational marketing. Execs at industrial manufacturing companies are often astounded at the immediate activity and prospect engagement they observe.
Consilium specializes in revenue growth strategy and tactics for B2B industrials and brings the domain experience, technical expertise, understanding of the economics of capital equipment sales, and deep, nuanced understanding of industrial and technical buyers to conversational marketing projects for B2B sales.
Jared Fuller, Sr. Director of Partnerships at Drift commented “Best practices for conversational marketing are rapidly evolving, and Ed is helping to write the rules for effective integration into omni-channel industrial marketing. We’re thrilled to recognize Consilium Global Business Advisors as a Certified Drift Partner.”
Industrial companies interested in exploring opportunities in for conversational marketing in their go-to-market approach can learn more at https://www.consiliumglobalbusinessadvisors.com/conversational-marketing-sales-and-service-for-industrial-manufacturing-companies.
About Ed Marsh: Ed has 25 years of experience in industrial marketing, sales & management. He's a HubSpot tiered partner and has helped a number of B2B companies achieve revenue growth success by coaching and developing their internal teams using this model. He's a graduate of Johns Hopkins, a former Army Airborne Ranger, NACD Board Director Fellow and member of the Association for Corporate Growth. He's also an experience international businessman and Export Advisor to American Express's Grow Global program.